It was announced earlier this week that Netflix is getting into the print business. Sort of.
Earlier this month I attended Content Marketing World, where the theme was “The World of Stories.” Who doesn’t love a good story?
I just got back from vacation. I unplugged, hiked and regularly wondered why certain marketers feel the need to invest in billboards.
First off, I’m a fan of Amazon. I can order everything from cat litter to sequined gowns, from dried blueberries to hard drives.
You know what can really suck? When a piece of marketing is spot on … until it isn’t.
Mother’s Day was this past Sunday, and a number of marketers jumped into the mix. Let’s look at three of them: Skittles, Kraft and KFC.