Sass Marketing

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

It's October, the start of the spooky season, and a time to enjoy the dark and macabre ... and possibly also the uplifting? While many feel that cemeteries are for the dead and/or mourning, Lake View Cemetery in Cleveland has a more positive outlook on death and final resting grounds (and it's not just because…

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