A fundamental of copywriting is to write to the awareness levels of your prospects. But all too often, awareness level is overlooked.
Reinventing Direct
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.
Marketers and copywriters still don’t take into account the prospect’s state of awareness about the product or service being offered.
Almost every direct mail control package will fatigue at some point. The question is simply this: why?
When do email subject lines cross the line? When do they go from curious and engaging to aggressive and desperate?
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If you post videos on your website that are embedded from YouTube, pay attention to what happens when they end: The suggested videos.
“The mass of men lead lives of quiet desperation.” This deep, internal cry for help is often neglected by marketers and non-profits.
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