A fundamental of copywriting is to write to the awareness levels of your prospects. But all too often, awareness level is overlooked.
Marketers and copywriters still don’t take into account the prospect’s state of awareness about the product or service being offered.
Almost every direct mail control package will fatigue at some point. The question is simply this: why?
When do email subject lines cross the line? When do they go from curious and engaging to aggressive and desperate?
If you post videos on your website that are embedded from YouTube, pay attention to what happens when they end: The suggested videos.
“The mass of men lead lives of quiet desperation.” This deep, internal cry for help is often neglected by marketers and non-profits.