“Wonder Who?” was not an unusual “Mad Men” reaction in 1960s when Wunderman might be mentioned in a social or business conversation.
Fast-forward a few decades and we’ve got the algorithmification of everything, including marketing.
Into every marketer’s life, a brand nightmare must come. It starts with an old tale about a PR executive.
The content marketing debate revolving around length makes me think of a story.
How many times have we been asked (or asked ourselves) to come up with a valuation of a minute of a prospect’s time and attention, AKA
Amazon shopping is its own beast. When I moved to Brazil, any mention of “Amazon” immediately conjured up visions of this great river