Reward-based promotions have great utility in replacing discounts in the promotional mix.
As marketers, we have to ask ourselves how much "noise" we will be required to make to have our offerings heard against this cacophony of messages and how much our customers and prospects are willing to tolerate?
We have a unique opportunity to do some out-of-the-box disruption planning about our business, and perhaps, even our personal goals.
Trust capital may become the new marketing gold standard, joining brand equity as a key metric for valuing a company’s relationship.
Given the number of marketing options at our fingertips, are we facing the same fate — death by maximalism.
Writers recently say how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions.