Trust capital may become the new marketing gold standard, joining brand equity as a key metric for valuing a company’s relationship.
Given the number of marketing options at our fingertips, are we facing the same fate — death by maximalism.
Writers recently say how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions.
Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.
Benjamin Franklin, one of America’s founding fathers and a tireless worker, is credited with the expression “Time is Money.”
Over the past few years, relations between ad agencies and clients have been in an even greater state of flux than usual.