The content marketing debate revolving around length makes me think of a story.
How many times have we been asked (or asked ourselves) to come up with a valuation of a minute of a prospect’s time and attention, AKA
Amazon shopping is its own beast. When I moved to Brazil, any mention of “Amazon” immediately conjured up visions of this great river
Harry’s is what’s now classified as a direct brand. But is traditional direct marketing more powerful? Politically correct or not, “It
Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not
If data is the fuel that is powering today’s marketing engine, Google has discovered a real gusher. Google, or any other AI-aided