“Our Digital Selves” came along at the same time I was pondering the increasingly pressing question of data privacy in the digital age.
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.
Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.
“Wonder Who?” was not an unusual “Mad Men” reaction in 1960s when Wunderman might be mentioned in a social or business conversation.
Fast-forward a few decades and we’ve got the algorithmification of everything, including marketing.
Into every marketer’s life, a brand nightmare must come. It starts with an old tale about a PR executive.