By walking in your customers’ shoes, you’ll discover what’s working with your brand experience and what is not.
When I turned to startups to ease my move to CA, it was like living through a presentation about brand experience do’s and don’ts.
Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming…
Pitches aren’t usually won or lost in the room, even though that feels like the main event.
If you studied up on Part 1 and Part 2 of my series on the virtual pitch, you’re ready to handle the actual client presentation.
This is Part 2 of a 4-part series on The Art of the Virtual Pitch. Here are two guiding principles when drafting a creative brief.