I was a big fan of President Bush 41. I believed strongly in his career of service, which prepared him well as our nation’s leader.
The FTC gave marketers an early Thanksgiving: recognition that “data” is indeed the fuel of the digital economy.
Here’s more about the awards, from the Silver Apple honorees themselves.
U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”
With DMA’s &Then18 in Las Vegas taking place this past week, I may report that the transformation to data-driven marketing is complete.
As women assume expanded marketing leadership roles in our field, it’s well worth taking some notes.