CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
Now that social data, behavioral data and mobile data – structured and unstructured – are entering the mix, B2B organizations struggle
The recent SCOTUS tax ruling may have effectively removed “physical presence” for e-commerce retailers as a nexus standard for
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
If an agency today is not proving its command of creative, data and relevance, then it’s not proving its presence as a business driver
There wouldn’t even be a brouhaha over one space or two if even having a marketing copywriting style guide as a reference didn’t seem