Here’s a few tips for a better campaign entry.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
We in the marketing and public relations business talk a lot about brand trust. Do we walk it?
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
At the ANA International ECHO Awards last year, many of my judging colleagues saw this Destination Pride campaign from PFLAG Canada.
How long does it take for a logical, clear-headed, money-conscious, well-informed consumer to overcome inertia and move to OTT?