That big idea still lies in the creative execution.
How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
But what if “they” — starting with policymakers in this country — took the extreme step of mimicking Europe?
Here’s a few tips for a better campaign entry.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.