There wouldn’t even be a brouhaha over one space or two if even having a marketing copywriting style guide as a reference didn’t seem
This past week, we bid farewell to a gentleman and a marketing pioneer, Arthur Blumenfield. For those of us in the New York marketing
I refuse to jump on the privacy “scandal” bandwagon. It is rough listening in this week to certain lawmakers fail to recognize the
Even as digital marketing was born — websites, search, email — were often described, rightly so, as “direct marketing on steroids.” But
It’s striking how marketing organizations — specifically, data-driven marketing organizations — seek to overcome challenges in people,
You’ll have to forgive me. Forces are conspiring — and it’s giving me a “deer in headlights” feeling. And I’m not alone.