What constitutes “too big” in the Information Economy?
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Like the State and City of New York, thousands of brands right now need marketing that inspires, motivates, and moves the economy.
COVID-19 and its recessionary impacts may be hanging around. How may this have changed marketing mid-year, and possibly permanently?
Should brands act, behave and communicate like people? Authenticity must be the measure.
As the pandemic continues, we have to wonder if this isolation will eat away at our creativity and innovation.