I studied the best InMail campaigns over the last year. This is what I learned is effective (and ineffective) from our clients.
Making Social Sell
Is sales email tracking software sabotaging B2B sellers ability to produce? Is it counter-productive to generating sales outcomes?
By the time a best practice is best, it’s mainstream. A cold email best practice is most often a worst practice for sales outreach.
Letting customers choose to engage or not allows both sides to mutually qualify if a discussion is worthwhile. Calls to action do not.
Follow up email not booking appointments with MQLs? Most likely reps are mindless drones, cranking out templated meeting requests.
Misrepresentation in cold email outreach is rampant. It’s becoming a popular, yet ineffective, inside sales best (worst) practice.