Using storytelling as a conversation-starter? Why would prospects want to hear a story unless they were ready to consider change?
Making Social Sell
Most sales reps are turning to software vendors claiming email communication expertise. Yet The tips and advice are garbage.
There are serious dangers involved with using widely-distributed templates … as an individual but also organizationally.
Are you asking prospects to: answer questions leading to an outcome you want? Be persuaded by research to form a conclusion? Beware.
There’s no shortage of reasons why embedded video should work in cold sales email. Sadly, they amount to lazy fantasies of sellers.
Getting through to C-level decision-makers demands effective follow-up techniques, and today’s best performing sellers have them.