The average marketing stack includes up to 17 distinct technologies, according to Signal. Yowsa. No wonder integration is a big pain
Wouldn’t it be great if we could all create marketing that is so fantastic, it becomes inextricable from the brand experience? What if
Technology should empower the marketing organization to better serve customers, but many times, we find that the organization is
Want higher email marketing response rates? Personalize! Sounds straightforward, until you realize that the data you need is trapped
There is a big difference between segmentation and personalization. Most marketers do segmentation pretty well — they use some sort of
Google’s “buy” button will pull more shoppers online, hopes the search giant’s chief business officer.