I’ve taught in colleges since 2005, and have shared my observations. Recently, I realized that most of my students aren’t Millennials.
Here's What Counts
Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.
From 1969 to 1972, the retail success story Sears used the catchy jingle, “Sears Has Everything!” Not anymore.
On one hand, many universities could be doing a better job giving students opportunities to practice real-world marketing skills.
Marketing decision-making is a science for some, a gut reaction for others. And the latter group is concerning, because people are
Data collection is transactional. Before Google and social media, transactions were, for the most part, financial. But now they’re
1
Comment
Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at the top and working
More Blogs
