What’s the best approach to engage college kids in understanding direct marketing?
Here's What Counts
Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.
E-commerce has had to overcome several barriers in its relatively short lifespan.
If you’re looking to hire new graduates, learn who the best candidates are by networking with their college professors.
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.
The new generational wave about to enter the workplace is fiscally conservative, career-oriented and hoping to be in their dream job.
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