It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Here's What Counts
Rihanna and Amazon are a perfect blend of entertainment, fashion, and e-commerce that break new ground.
The validity of a test is not tied to the size of the sample itself, but to the number of responses that you get from that sample.
Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.
What’s the best approach to engage college kids in understanding direct marketing?
E-commerce has had to overcome several barriers in its relatively short lifespan.