Marketing decision-making is a science for some, a gut reaction for others. And the latter group is concerning, because people are
Here's What Counts
Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.
Data collection is transactional. Before Google and social media, transactions were, for the most part, financial. But now they’re
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Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at the top and working
Frogs, fish, dogs, spiders, hyenas, chimps and others in the animal kingdom all have an innate ability for counting. But we humans are
Lucy and Ethel on the Chocolate Factory conveyor belt faced a daunting task. That’s what it must like to try to create a current direct
We’re always seeking new approaches to achieve breakthrough results in direct response marketing, and sometimes we get a big win with a
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