Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.
Here's What Counts
Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.
The new generational wave about to enter the workplace is fiscally conservative, career-oriented and hoping to be in their dream job.
As Gen Z starts to dominate the consumer landscape, will celebrity endorsers lose their status?
I’ve taught in colleges since 2005, and have shared my observations. Recently, I realized that most of my students aren’t Millennials.
From 1969 to 1972, the retail success story Sears used the catchy jingle, “Sears Has Everything!” Not anymore.
On one hand, many universities could be doing a better job giving students opportunities to practice real-world marketing skills.
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