Sasha Baron Cohen took Facebook to task last week with his speech at the Anti-Defamation League.
Here's What Counts
Direct marketers felt excited about 1:1 marketing, and even vindicated.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Rihanna and Amazon are a perfect blend of entertainment, fashion, and e-commerce that break new ground.
The validity of a test is not tied to the size of the sample itself, but to the number of responses that you get from that sample.
Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.