Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.
Here's What Counts
Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.
Over the past year, “Here’s What Counts” opined on several topics.
Sasha Baron Cohen took Facebook to task last week with his speech at the Anti-Defamation League.
Direct marketers felt excited about 1:1 marketing, and even vindicated.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Rihanna and Amazon are a perfect blend of entertainment, fashion, and e-commerce that break new ground.
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