It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Here's What Counts
Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.
Rihanna and Amazon are a perfect blend of entertainment, fashion, and e-commerce that break new ground.
The validity of a test is not tied to the size of the sample itself, but to the number of responses that you get from that sample.
Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.
What’s the best approach to engage college kids in understanding direct marketing?
E-commerce has had to overcome several barriers in its relatively short lifespan.
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