Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.
Here's What Counts
Over the past year, “Here’s What Counts” opined on several topics.
Sasha Baron Cohen took Facebook to task last week with his speech at the Anti-Defamation League.
Direct marketers felt excited about 1:1 marketing, and even vindicated.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Rihanna and Amazon are a perfect blend of entertainment, fashion, and e-commerce that break new ground.