Audio branding is everywhere. It’s integral to creating a sense of expectancy from favorite brands. When you hear it, you feel it.
Healthcare Marketing Survival Guide
Michael Crawford became interested in healthcare listening to the conversations around the patio table as his parents and their colleagues talked about work. For the past 30 years he's used his marketing expertise to help medical groups, hospitals and health systems connect with consumers, physicians, employers, brokers and health plans. He advocates for a strategic approach to marketing, audience-based communications, coordination between marketing and customer service functions, and early inclusion of the marketing discipline when planning services. His work has earned more than a dozen awards over the past few years. He’s no stranger to healthcare reorganizations or healthcare reform, from the failed effort during the 90s to the implementation of the ACA to today’s efforts at repeal. His blog, Healthcare Marketing Survival Guide, offers advice for B2C and B2B healthcare marketers trying to chart their course during uncertain times. Connect with him via LinkedIn or follow him on Twitter @health_crawford.
You’ve conducted research, developed strategy, and done a fine job of targeting. What could go wrong? Your fulfillment mechanism.
While there may be more professional ways of saying it, 2017 was a crazy year in healthcare marketing.
Healthcare marketing professionals less often participate in government relations efforts. Is this a missed opportunity?
Healthcare marketing teams juggle a lot of work. How do you decide where to focus? This article includes a helpful template.
The end of the year is a great time to evaluate how you’ve done things. Here are 10 time-saving resources for multitasking marketers.
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