As healthcare marketers and communications professionals, this swirl of forces hits close to home.
Healthcare Marketing Survival Guide
Michael Crawford became interested in healthcare listening to the conversations around the patio table as his parents and their colleagues talked about work. For the past 30 years he's used his marketing expertise to help medical groups, hospitals and health systems connect with consumers, physicians, employers, brokers and health plans. He advocates for a strategic approach to marketing, audience-based communications, coordination between marketing and customer service functions, and early inclusion of the marketing discipline when planning services. His work has earned more than a dozen awards over the past few years. He’s no stranger to healthcare reorganizations or healthcare reform, from the failed effort during the 90s to the implementation of the ACA to today’s efforts at repeal. His blog, Healthcare Marketing Survival Guide, offers advice for B2C and B2B healthcare marketers trying to chart their course during uncertain times. Connect with him via LinkedIn or follow him on Twitter @health_crawford.
What does it mean for healthcare marketing when every refresh of the web browser seems to include another story related to healthcare?
The issue of “surprise billing” may not seem central to your marketing responsibilities, but it could be seriously damaging your brand.
How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?”
All across the nation, the healthcare delivery system is consolidating, producing organizations with larger geographic footprints.
The holidays can bring out feelings of anxiety and loneliness. Can your brand play a role in building up meaningful social connections?
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