From now through mid-December, consumers will see a surge in ads for medical groups, hospitals and health plans. Is it worth it?
Healthcare Marketing Survival Guide
The decision to undergo a healthcare procedure is complicated, emotional, non-linear. Customer motivation can make the difference.
There’s a lot of fear in healthcare marketing — the unspoken fears that lurk in the minds of consumers.
For Healthcare marketers there’s a middle demographic group who may be a great opportunity: The younger aging-in population.
Audio branding is everywhere. It’s integral to creating a sense of expectancy from favorite brands. When you hear it, you feel it.
You’ve conducted research, developed strategy, and done a fine job of targeting. What could go wrong? Your fulfillment mechanism.