The issue of “surprise billing” may not seem central to your marketing responsibilities, but it could be seriously damaging your brand.
Healthcare Marketing Survival Guide
How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?”
All across the nation, the healthcare delivery system is consolidating, producing organizations with larger geographic footprints.
The holidays can bring out feelings of anxiety and loneliness. Can your brand play a role in building up meaningful social connections?
For many in healthcare, "marketing" is the department that produces fun stuff like brochures and giveaways, and not a strategic enterprise. The problem is that expertise is hard to see, while a brochure is in plain sight. How do you respond?
Open enrollment consumes healthcare marketing teams this time of year, but the Annual Wellness Visit is also a key revenue driver.