For many in healthcare, "marketing" is the department that produces fun stuff like brochures and giveaways, and not a strategic enterprise. The problem is that expertise is hard to see, while a brochure is in plain sight. How do you respond?
Healthcare Marketing Survival Guide
Open enrollment consumes healthcare marketing teams this time of year, but the Annual Wellness Visit is also a key revenue driver.
From now through mid-December, consumers will see a surge in ads for medical groups, hospitals and health plans. Is it worth it?
The decision to undergo a healthcare procedure is complicated, emotional, non-linear. Customer motivation can make the difference.
There’s a lot of fear in healthcare marketing — the unspoken fears that lurk in the minds of consumers.
For Healthcare marketers there’s a middle demographic group who may be a great opportunity: The younger aging-in population.