Gen Z Direct Marketing Advertising Insights by the Gen Zer

Hanna Anderson is a marketing coordinator at Hawthorne, responsible for online programs, generating business growth using websites, email marketing, online advertising and promotions, SEM/SEO, and social marketing. Her blog is intended to serve as a space to inform and discuss advertising and how it corresponds to Gen Z — written from the perspective of a Gen Zer, herself. Reach her at hanna.anderson@hawthornedirect.com.