Gen Z Direct Marketing Advertising Insights by the Gen Zer

Hanna Anderson is a marketing coordinator at Hawthorne, responsible for online programs, generating business growth using websites, email marketing, online advertising and promotions, SEM/SEO, and social marketing. Her blog is intended to serve as a space to inform and discuss advertising and how it corresponds to Gen Z — written from the perspective of a Gen Zer, herself. Reach her at

Jessica Hawthorne-Castro is the CEO of Hawthorne Direct, an analytics and technology based agency that specializes in Accountable Brand Advertising. Hawthorne Direct has been a leader in the direct response industry that was pioneered by Chairman Tim Hawthorne nearly 30 years ago. Jessica’s leadership role involves innovations in analytics and accountable advertising accompanied with service-oriented relationships with the company’s high profile clients, helping them to envision, create, and execute powerful advertising campaigns that build brands and ignite consumers. To date, Jessica’s clients have included 3M (Command, Post-it, Scotch-Brite), Armor All, Audible, Black & Decker, Brother, Carbonite, Dyson, Fellowes, Gerber, Hamilton Beach, Home Advisor, Hoover, L'Oreal, Neat, PETA, Remington, Transamerica, United Healthcare, and more. Reach her at (310) 248-3972 or via email.
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