Direct Marketing Confidential

I was happy last week to see a brand new print magazine pop up in the mail from American Heritage Federal Credit Union.

Who’s doing a good job at using email to develop and support their purpose-driven brand? Let’s quickly look at a few examples.

A direct mail welcome package can be one of the first few communications that your customer gets. Here’s a sampling of some I found.

Summer is such a great time to slow down a bit and pick up a book. Here’s what’s made my list.

A direct mail piece that was sent by Intuit includes a notebook. How can you position a notebook to inspire your customers?

The USPS has rolled out a new tracking feature called Informed Delivery. And it has big implications for the mailstream.