Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.
Direct Mail for the Modern Marketer
During the 2016 election cycle, there was more political direct mail than ever before. Learn how to win with direct mail.
Informed Delivery ads will allow you to send customers who sign up to receive emails with the post office an image and URL before
Taking a lean approach to direct mail planning and execution can decrease expenses and increase profits. Check out these ideas.
Many times, one key aspect of direct mail marketing is overlooked and that is the structure of your database. Data really matters.
Many times, our direct mail data files get old and need a little TLC before we can mail to them. Not only does the post office require