According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours?
Direct Mail for the Modern Marketer
The USPS commissioned survey in 2018 found that 68% of voters believe direct mail to be the most credible source of political outreach.
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better.
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.