The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Direct Mail for the Modern Marketer
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all matter.
Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
The strategy of direct mail alignment with your other marketing channels is crucial for your success.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.