Sometimes marketers get stuck in a direct mail rut. They find a direct mail format that works and just stick to it.
Direct Mail for the Modern Marketer
Are you driving enough traffic to your business or event with your current direct mail campaigns? Personalized direct mail maps will
We talked about five types of prospecting lists in the last post; now, we will discuss analytics for profiling and modeling lists.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.
Direct mail marketing can be fun! The more interactive it is, the better your results are going to be.