Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Direct Mail for the Modern Marketer
Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true
The real power in direct mail is sending the right offer to the right person. In order to do this effectively, you need to be using
Yes, we are saying that more mail pieces actually get you less as far as results go with direct mail. Don’t be fooled by the notion
Why do I love self-mailers? They are really versatile and allow you plenty of room for creativity to grab attention quickly. You can
Is it really possible to create direct mail pieces that get your customers to sell for you? Yes, it is. This is not easy and must have