After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all matter.
Direct Mail for the Modern Marketer
Good direct mail psychology enables us to tap into subconscious decisions and generate a greater response from prospects and customers.
The strategy of direct mail alignment with your other marketing channels is crucial for your success.
Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true