Over time, mail pieces become boring and less effective, because we end up repeating the same formats.
Direct Mail for the Modern Marketer
When you combine your direct mail with digital marketing, you enhance it and drive better results.
Marketers struggle with how to increase their direct mail response rates year over year.
Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.
In order to create direct mail campaigns that ignite more response you need to ask the right questions at the planning stage.
The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon.