As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
Direct Mail for the Modern Marketer
Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better.
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.
Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.
In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention.