The story of Sears and its eventual bankruptcy is very illustrative of what I mean about narrow-minded analytics.
Digital Marketing and Data Science
With Colin Kaepernick being the face of #JustDoIt, Nike stock is at a record high.
As a marketer in today’s data-driven world, it is very hard to keep your head on straight. With thousands of martech solutions in the
My team often engages in client projects designed to improve marketing outcomes. Many times, clients describe their primary objective
Great marketing analytics can’t drive managerial courage, but the reverse is true. Recently, I decided to have coffee with an old
Facebook was simply the poster boy for an uncomfortable data revolution well under way, but the hearings were very revealing. I am not