Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.
Digital Marketing and Data Science
If brand trust weren’t low enough, recent news events are likely to make things worse — much worse.
With the 2020 elections already underway, social media marketing is in the spotlight.
I’ve put on my marketing and marketing technology prediction hat to share three trends with you.
As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did.
The efficacy of B2B marketing can be notoriously hard to measure.