I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.
Digital Marketing and Data Science
I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.
Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.
If brand trust weren’t low enough, recent news events are likely to make things worse — much worse.
With the 2020 elections already underway, social media marketing is in the spotlight.
I’ve put on my marketing and marketing technology prediction hat to share three trends with you.