For any marketer who has been tracking the growth of marketing technology, chiefmartec.com has been providing a valuable guidepost.
Digital Marketing and Data Science
Most brand teams are constantly fighting for investment.
I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.
I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.
Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.
If brand trust weren’t low enough, recent news events are likely to make things worse — much worse.