Brand transformations are like personal transformations — shine a light on the salient qualities and then amplify for everyone to see.
Brand With Purpose
Politicians must be their own brand. The 3 branding lessons they teach us are: have a plan, stay on message, and trust in the process.
Human beings have one thing in common: We love great storytelling with compelling characters. The best brands connect using stories.
There are 3 types of brand storytelling: functional, emotional, and moral. Your brand should figure out what kinds of stories best fit.
Writing a branding plan can be like building a house: foundation, floorplans, decorations. Think of a house as an analogy for a brand.
Understanding customers’ struggles, motivations, and emotional memories can reveal insights deeper than what Big Data can provide.