Blogs

5 Trends in Customer Experience Software for 2019

I asked people who use customer experience software to share their thoughts on how the software, and its use, will evolve in 2019.

5 Elements to Avoid in Your InMail Campaigns

I studied the best InMail campaigns over the last year. This is what I learned is effective (and ineffective) from our clients.

A Better Direct Mail Strategy for 2019

Start your 2019 year off right with a better direct mail marketing strategy.

Other Staff Bloggers
Marketing Strategy

I asked people who use customer experience software to share their thoughts on how the software, and its use, will evolve in 2019.

You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?

Embarking on a digital transformation can be compared to adopting a speed dating strategy.

B-to-B

I studied the best InMail campaigns over the last year. This is what I learned is effective (and ineffective) from our clients.

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri, dean and professor of marketing.

By the time a best practice is best, it’s mainstream. A cold email best practice is most often a worst practice for sales outreach.

Direct Mail, Print & Postal

Start your 2019 year off right with a better direct mail marketing strategy.

Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators.

Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.

Measurement & Metrics

Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.

After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.

Here’s more about the awards, from the Silver Apple honorees themselves.

Social Media

In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.

Recently, I was on a train when I saw a connection request on LinkedIn from a former colleague of mine initiating a job search.

I’ve taught in colleges since 2005, and have shared my observations. Recently, I realized that most of my students aren’t Millennials.

Search

Review these KPIs and start tracking them this month to start improving your SEO.

Marketers should be looking at voice engine optimization (VEO) as a growing and important part of their digital marketing.

As each year ends and the new year is about to roll in, it is time to think “big thoughts” about what will define search marketing.

Branding, Agency & Creative

The holidays can bring out feelings of anxiety and loneliness. Can your brand play a role in building up meaningful social connections?

“Wonder Who?” was not an unusual “Mad Men” reaction in 1960s when Wunderman might be mentioned in a social or business conversation.

If your brand was a person, how would s/he dress? How old? What’s his/her style? Think of your brand as a person, and describe him/her.

Content Marketing

How to attract more audience attention – and search engine credibility – with updates to your existing content.

Increase your content marketing ROI and reduce your stress with a more systematic approach to your content marketing efforts.

Evergreen content should be a part of every content marketing editorial calendar.

Mobile

The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?

Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.

Mobile conversions should be happening all day. It’s not a stretch to say that we are slaves to those little rectangular pieces of tech

Email

Is sales email tracking software sabotaging B2B sellers ability to produce? Is it counter-productive to generating sales outcomes?

Does the appropriate person cold email technique work? It seems to depend on what you sell and to whom. There’s plenty of debate.

Email marketing is going on 20 years as a viable direct marketing channel.

B-to-C

Addressing personal values matters in B2B marketing — more than most might think.

Understanding customers’ struggles, motivations, and emotional memories can reveal insights deeper than what Big Data can provide.

Provide a seamless user and customer experience across devices and channels.

Data

We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.

Data and MarTech efforts need to shift toward corralling even larger data sets for even more business-benefit in machine learning.

Fast-forward a few decades and we’ve got the algorithmification of everything, including marketing.

Online Marketing

Because it cannot guarantee against a work stoppage, UPS can’t afford to put its customers’ volume at risk of being stranded.

Proper planning before you begin building your website will make the process smoother and the resulting site much more effective.

A targeted, multi-channel social video strategy enables marketers to take greater control in driving results during the holiday season.

Marketing Automation & CRM

Adoption of CDPs is expected to grow. Learn how they differ from other customer data solutions.

AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.

Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.