Blogs

Healthcare Marketers Live in Multiple Worlds — Leverage That Insight

As healthcare marketers, you live in multiple worlds. Of course you are a professional.

2020: A Big Year for Media Spend Will Underscore Data’s Role in Marketing Strategy

With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy.

Simple Math: Direct Mail + Email = Better Response

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

Other Staff Bloggers
Marketing Strategy

As healthcare marketers, you live in multiple worlds. Of course you are a professional.

With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy.

Marketers are responsible for building, managing, and protecting corporate brands.

Email

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

For quite some time the digital advertising world has been described as a duopoly between Google and…

The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.

Data

What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world?

Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd.”

Marketers caroling may not be what immediately comes to mind to get you in the holiday spirit.

Measurement & Metrics

These tips will help you make improvements to drive more eCommerce sales from your different marketing channels. 

Reviewing your website’s security, privacy policies, accessibility, and analytics can improve performance over the course of the year.

Over the past year, “Here’s What Counts” opined on several topics.

Social Media

Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.

I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic.

Where do action-prompting, bottom-of-the-funnel marketing tactics fit into the complex world of social selling?

B-to-C

In an out-of-home (OOH) advertising effort to promote the new series Dracula, BBC showcased a billboard covered in wooden stakes.

I’m not sure when Ugly Christmas Sweaters became a thing, but this trend has gone awry for Walmart Canada this holiday season.

Lately, it seems like the major players in Fast Food have been keeping themselves agile when it comes to marketing.

B-to-B

Forecasting the future is a dangerous but irresistible practice for observers like myself.

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago.

If you’re a B2B marketer — especially a services provider — your environment is about to be upended.

Online Marketing

The increased use of mobile devices means search must learn to answer questions posed in natural language.

Advertising has played a vital role in the internet’s mass adoption.

The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new.

Marketing Automation & CRM

The turning of the calendar may mean a new fiscal year for many marketing organizations, but there is one constant that remains paramou

Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.

AI boosts marketing and sales, with easy and automated options for personalization, customer service, and improving user experience.

Branding, Agency & Creative

Psychology-based marketing has a lot of nooks and crannies.

Brands are extremely powerful and influential, and when they connect with social causes that make sense, can push positive change.

Gen Z is completely shifting the way advertisers work.

Search

In this article, I’ll highlight three important trends that will impact your SEO efforts in 2020.

Learn some of the ways that companies can make their sites SEO-friendly without breaking the bank.

When it first launched, Flash was the answer to a static Web, providing rich animation and action.

Direct Mail, Print & Postal

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.

The last couple of times we discussed how paper and then finishing can enhance your direct mail ROI, now let’s look at coatings.

A few years ago, you might have heard marketers claiming we were facing the end of an era for print.

Mobile

This year, I want to take a more childish approach and write an SEO wish list for Santa.

Mobile, social, and other digital media are increasingly connected to OOH advertising.

It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.

Content Marketing

Here’s a three-part pre-production content marketing checklist of the questions it needs to answer in order for it to succeed.

How long your content marketing articles are is critical to their success, but there is no one right length.

How you construct your content marketing headlines will impact your ability to reach and engage your target audience.