I was a big fan of President Bush 41. I believed strongly in his career of service, which prepared him well as our nation’s leader.
We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.
Email marketing is going on 20 years as a viable direct marketing channel.
Your sales lead follow-up drip email sequence adds value. So how many conversations with buyers result? Not many? Here’s why.
Do your follow-ups try to convince prospects to take an action? Instead, your prospect should convince themselves to take action.