Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players
We in the marketing and public relations business talk a lot about brand trust. Do we walk it?
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
There, once again, is the age-old privacy paradox, which predates our digital selves.
In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.