The “Corn War” has been going on since the Super Bowl, and Bud Light doesn’t show signs of stopping, despite a judge’s ruling.
B2B sales and marketing people have always understood that it’s an account that buys, not an individual.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.