Smart brands today are using digital print to bring many of their online marketing techniques into their customers’ homes.
It broke my heart when I read the recent blog post “B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences.”
Some marketers keep their distance from customer data. When I ask what kind of customer information they work with, I hear very little.
Most sales reps are turning to software vendors claiming email communication expertise. Yet The tips and advice are garbage.