Blogs

Great Customer Experience Starts With Your Marketing

How you engage prospects sets the tone the customer relationship. Here are 3 omnichannel marketing tips to start off on the right foot.

The Smart Way to SEO Success

While Google’s algorithm updates may make SEO feel like a whack-a-mole game, attention to the fundamentals can make all the difference.

What Sports Teams Teach Brands About Lovemarks

Sports teams create customers who have Loyalty Beyond Reason. They can become the ultimate Lovemark, highest on Love and Respect.

Other Staff Bloggers
Search

While Google’s algorithm updates may make SEO feel like a whack-a-mole game, attention to the fundamentals can make all the difference.

To rank high in Google, you now need to understand why someone is searching for something and what information they’re looking for.

In this article, I’ll highlight three important trends that will impact your SEO efforts in 2020.

Branding, Agency & Creative

Sports teams create customers who have Loyalty Beyond Reason. They can become the ultimate Lovemark, highest on Love and Respect.

With the “death” of Mr. Peanut, it’s clear that Planters opted to invest in a viral marketing effort ahead of its Super Bowl ad.

Psychology-based marketing has a lot of nooks and crannies.

Marketing Strategy

There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution.

If you follow reporters on Twitter, inevitably you will encounter a frustrated post condemning the behavior of a PR pro or company.

How can you get the people on your teams to be accountable?

Marketing Automation & CRM

Here are three rules to live by when it comes to maintaining strong client relationships.

You might call this time of year, Jan. 15 to March 15, marketing data’s “high season,” based on all of the goings-on.

Using the power of omnichannel, here are three ways to enhance your outbound marketing to effectively improve your lead generation.

Content Marketing

A lot of the work we do in healthcare marketing and communications is predictable.

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year.

A seismic shift happened in the 2010s: Platforms took control of audiences.

Data

If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.

Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.

How to improve customer experience by analyzing their behavior, engaging them, determining their intent, and segmenting them.

B-to-C

With the cost of a 30-second Super Bowl ad clocking in at $5.6 million, stakes were high, as usual, for advertisers.

In an out-of-home (OOH) advertising effort to promote the new series Dracula, BBC showcased a billboard covered in wooden stakes.

I’m not sure when Ugly Christmas Sweaters became a thing, but this trend has gone awry for Walmart Canada this holiday season.

Direct Mail, Print & Postal

According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours?

The USPS commissioned survey in 2018 found that 68% of voters believe direct mail to be the most credible source of political outreach.

As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.

Mobile

Over time, the simplicity of Google’s results page has clearly eroded. The Google SERP today is visually very noisy, with lots of distr

This year, I want to take a more childish approach and write an SEO wish list for Santa.

Mobile, social, and other digital media are increasingly connected to OOH advertising.

Measurement & Metrics

I’d like to share what is working and what influencer marketing needs to do to become a trusted channel.

These tips will help you make improvements to drive more eCommerce sales from your different marketing channels. 

Reviewing your website’s security, privacy policies, accessibility, and analytics can improve performance over the course of the year.

Social Media

Every day, advertising trends are emerging. These trends and tactics are newly developed as a means to best reach a target audience.

As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers.

Even if the old-fashioned way of snail mail-posting greeting cards has given way to “eCards,” the good intention is the same.

Email

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

For quite some time the digital advertising world has been described as a duopoly between Google and…

The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.

B-to-B

Forecasting the future is a dangerous but irresistible practice for observers like myself.

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago.

If you’re a B2B marketer — especially a services provider — your environment is about to be upended.

Online Marketing

The increased use of mobile devices means search must learn to answer questions posed in natural language.

Nike announced that as part of the company’s focus on elevating consumer experiences, it will stop selling directly to Amazon.com.

Advertising has played a vital role in the internet’s mass adoption.