Blogs

Revisiting Do-Not-Call — With 7 Lessons for Us Today

I was a big fan of President Bush 41. I believed strongly in his career of service, which prepared him well as our nation’s leader.

How to Consider the Buyer’s Journey, Not Just the Channel

We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.

Top 8 Traits of the Best Marketing Operations Teams

In this increasingly digital world, expectations for marketing operations have never been higher.

Other Staff Bloggers
Marketing Strategy

I was a big fan of President Bush 41. I believed strongly in his career of service, which prepared him well as our nation’s leader.

We are obviously living in a multichannel marketing environment, whether we are marketers or consumers.

In this increasingly digital world, expectations for marketing operations have never been higher.

Branding, Agency & Creative

“Wonder Who?” was not an unusual “Mad Men” reaction in 1960s when Wunderman might be mentioned in a social or business conversation.

If your brand was a person, how would s/he dress? How old? What’s his/her style? Think of your brand as a person, and describe him/her.

Every time there’s a whiff of a Google Search update in the air, SEOs around the world lose their minds.

Search

Learn how Google Ads is using artificial intelligence (AI) to auto generate text ads and why this is not necessarily a good thing.

The holiday season, beginning with Thanksgiving and ending on Jan. 1, are a time for reflection on what SEOs have accomplished.

Follow these 5 tips to get your website to rank higher in voice search.

Content Marketing

Increase your content marketing ROI and reduce your stress with a more systematic approach to your content marketing efforts.

Evergreen content should be a part of every content marketing editorial calendar.

Compelling content, continuit and calls to action are the keys to a successful hand-off between to your website from other marketing.

Data

Fast-forward a few decades and we’ve got the algorithmification of everything, including marketing.

Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.

Lester Wunderman is called “the Father of Direct Marketing” — not because he was the first one to put marketing offers in the mail.

B-to-B

By the time a best practice is best, it’s mainstream. A cold email best practice is most often a worst practice for sales outreach.

The efficacy of B2B marketing can be notoriously hard to measure.

There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest.

Social Media

I’ve taught in colleges since 2005, and have shared my observations. Recently, I realized that most of my students aren’t Millennials.

Letting customers choose to engage or not allows both sides to mutually qualify if a discussion is worthwhile. Calls to action do not.

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses.

B-to-C

Provide a seamless user and customer experience across devices and channels.

The countdown is on for the Annual Election Period. What makes for a successful AEP goes beyond strategy, creative and media.

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. But what can consumer marketers learn from us?

Measurement & Metrics

Here’s more about the awards, from the Silver Apple honorees themselves.

The FUSE Digital Marketing Summit is quickly approaching. Here are 3 key sessions that will help propel marketers’ tech stacks.

If you demand your website team structure their reports like this every week, the result will be an ever-improving website.

Online Marketing

Because it cannot guarantee against a work stoppage, UPS can’t afford to put its customers’ volume at risk of being stranded.

Proper planning before you begin building your website will make the process smoother and the resulting site much more effective.

A targeted, multi-channel social video strategy enables marketers to take greater control in driving results during the holiday season.

Marketing Automation & CRM

Adoption of CDPs is expected to grow. Learn how they differ from other customer data solutions.

AI can help conversion rates through techniques that aggregate “weak learners” together and make them function as a stronger learners.

Cement your brand’s thought leadership and target customers at multiple stages of the sales funnel with effective webinars.

Direct Mail, Print & Postal

The strategy of direct mail alignment with your other marketing channels is crucial for your success.

Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.

Mobile

Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.

Mobile conversions should be happening all day. It’s not a stretch to say that we are slaves to those little rectangular pieces of tech

“Jurassic World: Fallen Kingdom” is summer’s latest blockbuster, and a geolocation AR app may just be its secret marketing weapon.

Email

Email marketing is going on 20 years as a viable direct marketing channel.

Your sales lead follow-up drip email sequence adds value. So how many conversations with buyers result? Not many? Here’s why.

Do your follow-ups try to convince prospects to take an action? Instead, your prospect should convince themselves to take action.