Blogs

Email Marketing Is a Strategy Game

Don’t take email marketing for granted. It’s time for email strategy to evolve because Google is changing the game.

WWTT? Bud Light Promotes #OpenForTakeout During COVID-19

In this “What Were They Thinking?” Melissa shares Bud Light’s #OpenforTakeout campaign that supports the restaurant and bar industry.

6 Steps to E-commerce Success in B2B Seller Marketplaces

Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space.

Other Staff Bloggers
Email

Don’t take email marketing for granted. It’s time for email strategy to evolve because Google is changing the game.

A solid email marketing program should always be a part of your digital arsenal, now matter what’s going on in the world.

The Skimm reached seven million subscribers in seven years. The Hustle hit half a million…

Branding, Agency & Creative

In this “What Were They Thinking?” Melissa shares Bud Light’s #OpenforTakeout campaign that supports the restaurant and bar industry.

For today’s “What Were They Thinking?” post, Melissa shares some COVID-19 emails I’ve received from brands and nonprofits.

Sports teams create customers who have Loyalty Beyond Reason. They can become the ultimate Lovemark, highest on Love and Respect.

Online Marketing

Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space.

The increased use of mobile devices means search must learn to answer questions posed in natural language.

Nike announced that as part of the company’s focus on elevating consumer experiences, it will stop selling directly to Amazon.com.

Data

As growth leaders, we will be waking to a world with fewer resources and businesses desperate to grow again. But how?

A recent report shared that only about 20% of all analytics projects work turns out to be beneficial to businesses.

If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it.

Marketing Strategy

So here we are. Whether by government mandate or executive fiat, at some point in the past few weeks…

Two case studies in optichannel marketing used by real, medium-sized businesses to increase campaign effectiveness and ROI.

Timing is everything, perhaps now more than ever. As we watch the world around us change drastically, it’s hard to know what to do.

Marketing Automation & CRM

We are in uncharted territory, much as we were in previous economic downturns and recessions.

I’m no stranger to writing about disaster preparedness and crisis management. I live in an area…

In an age of fewer in-person meetings, how do you adjust your client service strategy?

B-to-C

Trust capital may become the new marketing gold standard, joining brand equity as a key metric for valuing a company’s relationship.

It is crucial for marketers to hone their strategy for communication with both Gen Y and Gen Z in today’s market.

I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a “Lifetime Achievement” honor by Marketing EDGE as part of its EDGE Awards.

Direct Mail, Print & Postal

Technology is a great way to engage your customers and prospects with your direct mail pieces.

Do you want to create awesome direct mail pieces that stand out and get results? Well now you can do that and save 2 percent on your

According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours?

Content Marketing

Improving your sales team’s effectiveness is an ongoing process. Content marketing can help.

Here’s how to use big data, nifty SaaS tools and your own efforts to create content that builds better brand-customer relationships.

A lot of the work we do in healthcare marketing and communications is predictable.

Search

Google’s quality rater guidelines are a goldmine if you want to get your website to rank higher in Google’s search results.

Early search marketers literally created on-the-fly the methodologies that are still in use today.

While Google’s algorithm updates may make SEO feel like a whack-a-mole game, attention to the fundamentals can make all the difference.

B-to-B

People always ask what they should read to keep up on B2B marketing. Naturally, I have favorite sites, since I need to keep up myself.

Forecasting the future is a dangerous but irresistible practice for observers like myself.

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago.

Mobile

Last year, I reported on some of the things my students wrote about who gains from the value exchange of convenience-for-personal-data.

Over time, the simplicity of Google’s results page has clearly eroded. The Google SERP today is visually very noisy, with lots of distr

This year, I want to take a more childish approach and write an SEO wish list for Santa.

Measurement & Metrics

I’d like to share what is working and what influencer marketing needs to do to become a trusted channel.

These tips will help you make improvements to drive more eCommerce sales from your different marketing channels. 

Reviewing your website’s security, privacy policies, accessibility, and analytics can improve performance over the course of the year.

Social Media

Every day, advertising trends are emerging. These trends and tactics are newly developed as a means to best reach a target audience.

With the “death” of Mr. Peanut, it’s clear that Planters opted to invest in a viral marketing effort ahead of its Super Bowl ad.

As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers.