Blogs

6 Reasons Why Print Marketing Is Thriving

A few years ago, you might have heard marketers claiming we were facing the end of an era for print.

Direct Mail Finishing: Enhancement Strategy Series, Part 2

Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.

4 Ways Artificial Intelligence Can Impact Your Conversion Rates

AI boosts marketing and sales, with easy and automated options for personalization, customer service, and improving user experience.

Other Staff Bloggers
Direct Mail, Print & Postal

A few years ago, you might have heard marketers claiming we were facing the end of an era for print.

What direct mail experience do your customers and prospects get when they receive your mail pieces?

There are many things that can go wrong with a direct mail campaign.

Marketing Strategy

Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.

Mobile, social, and other digital media are increasingly connected to OOH advertising.

The martech landscape has seen explosive growth the last couple of decades.

Marketing Automation & CRM

AI boosts marketing and sales, with easy and automated options for personalization, customer service, and improving user experience.

DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.

B2B marketers understand the importance of qualifying a lead before it goes to a salesperson.

B-to-B

If you’re a B2B marketer — especially a services provider — your environment is about to be upended.

B2B sales and marketing people have always understood that it’s an account that buys, not an individual.

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.

Search

When it first launched, Flash was the answer to a static Web, providing rich animation and action.

SEO is an integral part of online marketing and is now included in most marketing curricula offered at colleges.

If you rely solely on Google Ads for your SEM, then you’re missing out on an opportunity to increase your leads and sales from Bing.

Data

Direct marketers felt excited about 1:1 marketing, and even vindicated.

That big idea still lies in the creative execution.

Content Marketing

How you construct your content marketing headlines will impact your ability to reach and engage your target audience.

We marketers today are really the new age of storytellers.

What makes for a good brand spokesperson?

Branding, Agency & Creative

Gen Z is completely shifting the way advertisers work.

Brand transformations are like personal transformations — shine a light on the salient qualities and then amplify for everyone to see.

B-to-C

Lately, it seems like the major players in Fast Food have been keeping themselves agile when it comes to marketing.

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.

Measurement & Metrics

Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.

How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?

B2B digital marketing success isn’t always as easy to quantify, even with the measurability of digital, but it can be done.

Online Marketing

I’d like to provide some cautionary observations on why these efforts sometimes fail.

Will your marketing problem be best solved by insider expertise, an outside perspective, or a combination of the two?

Rihanna and Amazon are a perfect blend of entertainment, fashion, and e-commerce that break new ground.

Mobile

It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.

Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself.

Here’s how to increase downloads, installs, and usage of your mobile app, and get customers to spend time (and money) within the app.

Social Media

We are certainly increasingly “digitally distracted.”

A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.

Being the change needed in your world takes courage. It can be risky.

Email

For quite some time the digital advertising world has been described as a duopoly between Google and…

The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.

Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.