Blogs

F500 Advertisers Strategize Better, But SEO Still Offers SMBs Growth Opportunities

Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players

8 Ways to Keep the Rust Off of Brand Trust

We in the marketing and public relations business talk a lot about brand trust. Do we walk it?

WWTT? Adidas Social Media Campaign Generates Offensive Tweets

Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter, but sadly it didn’t go as planned.

Other Staff Bloggers
Search

Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players

Bit by bit, Google has been changing the terms of its SEO strategy deal with healthcare marketers.

Branding, Agency & Creative

We in the marketing and public relations business talk a lot about brand trust. Do we walk it?

Most brand teams are constantly fighting for investment.

Marketing Automation & CRM

Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter, but sadly it didn’t go as planned.

Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.

I recently caught up with Dan McDade, a longtime B2B practitioner in lead qualification and nurturing.

Data

There is such a thing as having too much marketing content. Here’s your guide to evaluating the content you have.

Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?

Marketing Strategy

Recently, I was reminded about the power of a strong brand by my 4-year-old granddaughter.

A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.

In this post, we will discuss the inputs and outputs to the CoE and what driving for excellence means, in practice.

Content Marketing

Keyword stuffing is like Michael Myers in “Halloween” — it refuses to die. It’s also very dangerous for your business, because it will

Introductory offers in your marketing can reduce risk and increase prospect comfort. They can also damage brand and differentiation.

I read a book recently called “Never Split The Difference” by Chris Voss. It’s all about negotiating skills.

B-to-C

Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.

This week, Miller Lite announced a new tech item: the Cantroller.

Mother’s Day was this past Sunday so, why IHOP felt it was a good idea to post the following Mother’s Day tweet is a mystery.

Mobile

Learn how to prevent kids from wasting your Google Ads budget on mobile apps.

If you think that it has gotten harder to achieve organic search success, you may be right.

In the last two months alone, two significant updates have occurred to the Google algorithm — creating volatility in the search results

Measurement & Metrics

Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.

I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.

How long does it take for a logical, clear-headed, money-conscious, well-informed consumer to overcome inertia and move to OTT?

Direct Mail, Print & Postal

Direct mail marketing can be fun! The more interactive it is, the better your results are going to be.

The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day.

Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.

B-to-B

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.

Seasoned CMOs have all experienced it. A downturn in business and the sales EVP comes to the CMO and asks for one or more items.

Marketers need to know something about their target audience and how to paint an accurate picture of their ideal customers.

Online Marketing

E-commerce has had to overcome several barriers in its relatively short lifespan.

Your CMS should support your website design by allowing content control without unfettered access to the site’s look and feel.

Human beings have one thing in common: We love great storytelling with compelling characters. The best brands connect using stories.

Email

Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.

The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.

It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.

Social Media

I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”

There, once again, is the age-old privacy paradox, which predates our digital selves.

In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.