Blogs

3 Session Highlights for the 2018 FUSE Digital Marketing Summit: AI, Analytics, & How to Size Up Your MarTech Stack

The FUSE Digital Marketing Summit is quickly approaching. Here are 3 key sessions that will help propel marketers’ tech stacks.

Why Aetna's MarTech Strategy Is Customer-Obsessed, Not Technology-Obsessed

Enabling marketers with technology doesn’t actually help a brand reach its goals — enabling the customer does.

What B2C Marketers Can Learn From B2B

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. But what can consumer marketers learn from us?

Other Staff Bloggers
Measurement & Metrics

The FUSE Digital Marketing Summit is quickly approaching. Here are 3 key sessions that will help propel marketers’ tech stacks.

If you demand your website team structure their reports like this every week, the result will be an ever-improving website.

How many times have we been asked (or asked ourselves) to come up with a valuation of a minute of a prospect’s time and attention, AKA

Marketing Strategy

Enabling marketers with technology doesn’t actually help a brand reach its goals — enabling the customer does.

Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands.

The story of how Adobe will make every experience personal while Magento is making every moment Shoppable.

B-to-C

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. But what can consumer marketers learn from us?

In our post-recession economy with our increasingly long-lived, health-conscious population, direct connections work.

CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.

Data

In 1:1 marketing, product-level targeting is “almost” taken for granted.

Getting the age-in year “right” relies not only on a tightly managed communication plan but also the content to support it.

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses.

Marketing Automation & CRM

Successful meetings. We love ’em. But suddenly prospects stop responding. Here’s an effective unresponsive email follow-up to test.

No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the new shiny tools all at one time, so marketers need to make savvy tech choices – the right technology at the right time and right…

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn…

Direct Mail, Print & Postal

Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be a pleasure.

Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true

The real power in direct mail is sending the right offer to the right person. In order to do this effectively, you need to be using

Online Marketing

Recent data shows that Amazon has overtaken Google in product searches. About 54% of product searches began on Amazon in Q2.

Amazon shopping is its own beast. When I moved to Brazil, any mention of “Amazon” immediately conjured up visions of this great river

The recent SCOTUS tax ruling may have effectively removed “physical presence” for e-commerce retailers as a nexus standard for

Branding, Agency & Creative

The content marketing debate revolving around length makes me think of a story.

The decision to undergo a healthcare procedure is complicated, emotional, non-linear. Customer motivation can make the difference.

I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi

Search

Learn 4 SEO tactics that used to work, but now will only get you into trouble with Google.

Learn which user engagement metrics can either help or hurt your chances of ranking high in Google’s search results.

Data Studio integrates data for users to analyze and create reports.

Social Media

With Colin Kaepernick being the face of #JustDoIt, Nike stock is at a record high.

Does the appropriate person cold email technique work? It seems to depend on what you sell and to whom. There’s plenty of debate.

Your sales lead follow-up drip email sequence adds value. So how many conversations with buyers result? Not many? Here’s why.

Content Marketing

Whatever digital marketing problem you’re grappling with, an open mind and altered perspective can power innovative thinking and extrao

People always tell you to “keep it short”: to get engagement, your content marketing must be minimal. “Not true,” says Andrew Davis.

It isn’t just keywords you should be paying attention to as you seek to maximize your website’s marketing performance.

B-to-B

LinkedIn Sales Navigator can be a great tool. But you may be sabotaging the chance to start conversations with prospects.

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM).

Do AI algorithms always leads to smarter decisions? The answer may surprise you!

Mobile

Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.

Mobile conversions should be happening all day. It’s not a stretch to say that we are slaves to those little rectangular pieces of tech

“Jurassic World: Fallen Kingdom” is summer’s latest blockbuster, and a geolocation AR app may just be its secret marketing weapon.

Email

Email marketing is going on 20 years as a viable direct marketing channel.

Do your follow-ups try to convince prospects to take an action? Instead, your prospect should convince themselves to take action.

Here are three rules that make the difference between acceptable open and click-through rates and breakthrough email marketing success.