Blogs

As Amped-Up Ad, Data Privacy Laws Near, Self-Regulated Programs Matter More

Effective self-regulation serves to keep pace with innovations in our field, and “point the way” for other companies as issues arise.

10 Self-Marketing Tips for Job-Seeking Marketing Grads

I’ve been informally coaching my undergrad students on how to prepare for the business world they’ll face while job-seeking.

Is Your SEO Thinking Showing Its Age? Here’s How to Fix It

Are you still thinking that your SEO success can be measured in keyword rankings?

Other Staff Bloggers
Marketing Strategy

Effective self-regulation serves to keep pace with innovations in our field, and “point the way” for other companies as issues arise.

I’ve been informally coaching my undergrad students on how to prepare for the business world they’ll face while job-seeking.

If you’re looking to hire new graduates, learn who the best candidates are by networking with their college professors.

Search

Are you still thinking that your SEO success can be measured in keyword rankings?

Successful Google Ads advertisers focus more on conversions, while unsuccessful advertisers focus more on traffic.

Is link building dead in 2019 or is it even more important than ever for search engine optimization (SEO)?

Marketing Automation & CRM

Here’s how to take martech from an overused buzzword to a relevant intersection of marketing and technology.

As marketing leaders, we sometimes inadvertently lead our teams astray in demand generation efforts.

Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.

Data

The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.

Marketers need to know something about their target audience and how to paint an accurate picture of their ideal customers.

It should come as no surprise to anyone involved in the digital advertising ecosystem that…

Branding, Agency & Creative

Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.

The issue of “surprise billing” may not seem central to your marketing responsibilities, but it could be seriously damaging your brand.

If brand trust weren’t low enough, recent news events are likely to make things worse — much worse.

B-to-C

It was announced earlier this week that Netflix is getting into the print business. Sort of.

Addressing personal values matters in B2B marketing — more than most might think.

Understanding customers’ struggles, motivations, and emotional memories can reveal insights deeper than what Big Data can provide.

Direct Mail, Print & Postal

Over time, mail pieces become boring and less effective, because we end up repeating the same formats.

Marketers struggle with how to increase their direct mail response rates year over year.

Looking at direct mail through the lens of targeting by generation can be instrumental in increasing your response rates.

Email

It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.

To better engage and monetize your audience, you have to know your audience.

Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.

Content Marketing

When B2B marketing is done well, sales can be more efficient and more effective.

Expertise and relevant experience now matter more than price and reputation when it comes to B2B marketing.

How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?”

Online Marketing

It takes a lot of strategy and creative energy to run a successful affiliate marketing program. However, most brands discover that the

My small apartment building’s lobby is a testament to these changing behaviors.

Only fools say “no” to 25,000 to 40,000 good-paying jobs.

Mobile

In the last two months alone, two significant updates have occurred to the Google algorithm — creating volatility in the search results

Some even claim that human behaviors are just algorithmic responses developed over past 70,000 years or so.

The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?

B-to-B

Ruth Stevens presents her seven predictions for what’s to come in 2019 for B2B marketers.

Learn how to maximize the role of social media in B2B advertising to effectively build brand engagement.

The top reason I love my work is the fascinating people I have the privilege to meet.

Social Media

There, once again, is the age-old privacy paradox, which predates our digital selves.

In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.

Recently, I was on a train when I saw a connection request on LinkedIn from a former colleague of mine initiating a job search.

Measurement & Metrics

Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.

After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.

Here’s more about the awards, from the Silver Apple honorees themselves.