Blogs

15 Must-Attend B2B Marketing Conferences for 2020

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago.

3 Effective Bottom-of-the-Funnel Marketing Tactics for Social Media

Where do action-prompting, bottom-of-the-funnel marketing tactics fit into the complex world of social selling?

8 Direct Mail Enhancements, Other Than Paper, Finishing, Coating

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.

Other Staff Bloggers
Marketing Strategy

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago.

How can any business build a positive brand relationship with its consumers?

Benjamin Franklin, one of America’s founding fathers and a tireless worker, is credited with the expression “Time is Money.”

Direct Mail, Print & Postal

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.

A few years ago, you might have heard marketers claiming we were facing the end of an era for print.

Last time, we discussed how paper can enhance your direct mail ROI. Now, it’s time to look at enhancing it with direct mail finishing.

Social Media

Where do action-prompting, bottom-of-the-funnel marketing tactics fit into the complex world of social selling?

Sasha Baron Cohen took Facebook to task last week with his speech at the Anti-Defamation League.

Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?

Mobile

This year, I want to take a more childish approach and write an SEO wish list for Santa.

It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.

Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself.

Marketing Automation & CRM

Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.

AI boosts marketing and sales, with easy and automated options for personalization, customer service, and improving user experience.

DTC brands are hot entities. Practically any consumer product can be translated to a paid subscription business model.

Data

Advertising has played a vital role in the internet’s mass adoption.

When marketing pros provide advice, marketing practitioners listen.

The inability to compare prices is an often-cited reason for why healthcare hasn’t fully evolved into a consumerism model.

Branding, Agency & Creative

Brands are extremely powerful and influential, and when they connect with social causes that make sense, can push positive change.

Gen Z is completely shifting the way advertisers work.

That big idea still lies in the creative execution.

Online Marketing

Learn some of the ways that companies can make their sites SEO-friendly without breaking the bank.

I’d like to provide some cautionary observations on why these efforts sometimes fail.

TheDogTrainingSecret.com, which has out-of-the- box marketing thinking that relies on proven methods.

B-to-B

If you’re a B2B marketer — especially a services provider — your environment is about to be upended.

Cause marketing can tie passion and product together and help you connect with your target audience on an emotional level.

B2B sales and marketing people have always understood that it’s an account that buys, not an individual.

Search

When it first launched, Flash was the answer to a static Web, providing rich animation and action.

Follow these three steps, so you end the year on a high note and you have momentum to further improve your SEO next year.

Content Marketing

How you construct your content marketing headlines will impact your ability to reach and engage your target audience.

We marketers today are really the new age of storytellers.

What makes for a good brand spokesperson?

B-to-C

Lately, it seems like the major players in Fast Food have been keeping themselves agile when it comes to marketing.

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.

Measurement & Metrics

Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.

How many “fake” email metrics are out there — spurious traffic measured in opens, clickthroughs, and other engagement metrics?

B2B digital marketing success isn’t always as easy to quantify, even with the measurability of digital, but it can be done.

Email

For quite some time the digital advertising world has been described as a duopoly between Google and…

The higher on the totem pole the executive who leaped to a conclusion of email’s demise, the less likely to drill down into the data.

Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.