Blogs

Why Everyone Benefits When Marketing and Privacy Are Aligned

Privacy is one of the most pressing issues facing organizations today.

Why Many Marketing Automation Projects Go South

There are so many ways to mess up data or analytics projects, may they be CDP or whatever sounds cool these days.

Why You Are Missing Out Without Conversion Tracking

Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.

Other Staff Bloggers
Data

Privacy is one of the most pressing issues facing organizations today.

The hype around creating data businesses is at an all-time high in the B2B media sector.

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.

Marketing Automation & CRM

There are so many ways to mess up data or analytics projects, may they be CDP or whatever sounds cool these days.

Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success.

Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter, but sadly it didn’t go as planned.

Measurement & Metrics

Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.

Frequent small actions can lead to greater website marketing improvements than a large website “refresh” every two or three years.

Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.

Email

For quite some time the digital advertising world has been described as a duopoly between Google and…

Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.

The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.

Marketing Strategy

Not staying on top of the latest marketing practices and not relying on data will cost you dearly in terms of sales and revenue.

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer.

Here’s a few tips for a better campaign entry.

Direct Mail, Print & Postal

Sometimes marketers get stuck in a direct mail rut. They find a direct mail format that works and just stick to it.

We talked about five types of prospecting lists in the last post; now, we will discuss analytics for profiling and modeling lists.

Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?

Mobile

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers.

Are you driving enough traffic to your business or event with your current direct mail campaigns? Personalized direct mail maps will

Learn how to prevent kids from wasting your Google Ads budget on mobile apps.

Search

Try these three PPC bidding tips to help you get on the right path to success.

Make sure your campaigns are taking advantage of the most popular Google Ads trends.

Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players

Content Marketing

Marketing works best when it helps you reduce perceived risk and gain your prospects’ trust.

Evaluating your content marketing for each audience segment will yield insights that a program-wide analysis won’t capture.

Here’s a branded content strategy that not only produces quality content, but also takes into account what your customers really want.

Branding, Agency & Creative

When we act like consumers and contemplate a higher brand purpose, we think about the importance of corporate social responsibility.

Happy customers are loyal customers. But what happens when “surprise and delight” is actually “surprise and incite”?

Politicians must be their own brand. The 3 branding lessons they teach us are: have a plan, stay on message, and trust in the process.

B-to-C

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.

Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.

This week, Miller Lite announced a new tech item: the Cantroller.

Social Media

A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.

Being the change needed in your world takes courage. It can be risky.

I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”

B-to-B

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.

Seasoned CMOs have all experienced it. A downturn in business and the sales EVP comes to the CMO and asks for one or more items.

Marketers need to know something about their target audience and how to paint an accurate picture of their ideal customers.

Online Marketing

E-commerce has had to overcome several barriers in its relatively short lifespan.

Your CMS should support your website design by allowing content control without unfettered access to the site’s look and feel.

Human beings have one thing in common: We love great storytelling with compelling characters. The best brands connect using stories.