What’s the best approach to engage college kids in understanding direct marketing?
You’ll never obtain 100% objective results from your consumer research. There will always be some trace presence of bias.
I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”
There, once again, is the age-old privacy paradox, which predates our digital selves.
In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.