The first step in analytics should be “formulating a question,” not data-crunching.
I engaged in a debate with industry peers over my belief that non-response can be a valuable PR and reputation management strategy.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
Earlier this month, IHOP decided it was time for another stunt focused on its burger menu, this time referring to burgers as "pancakes" and instituting a Bancake list based off of people who tweeted negatively about the restaurant's IHOb campaign from 2018.