Blogs

3 Martech Tools to Optimize Direct Mail Campaigns

The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day.

Using Ratings and Reviews Sites as a New B2B Marketing Channel

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.

3 Reasons Why Achieving Organic Search Success Has Gotten Harder

If you think that it has gotten harder to achieve organic search success, you may be right.

Other Staff Bloggers
Marketing Strategy

The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day.

An analytical approach to CRO involves identifying gaps in customer experience, making simple changes and constantly tracking results.

Do we need to have an award for a better Privacy UX?

B-to-B

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites.

Seasoned CMOs have all experienced it. A downturn in business and the sales EVP comes to the CMO and asks for one or more items.

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days.

Mobile

If you think that it has gotten harder to achieve organic search success, you may be right.

In the last two months alone, two significant updates have occurred to the Google algorithm — creating volatility in the search results

Some even claim that human behaviors are just algorithmic responses developed over past 70,000 years or so.

Branding, Agency & Creative

Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.

Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.

B-to-C

Mother’s Day was this past Sunday so, why IHOP felt it was a good idea to post the following Mother’s Day tweet is a mystery.

This week, the home of the Whopper debuted a new line of “Real Meals” with the tagline that “No One Is Happy All the Time.”

VisitLEX, the tourism office of Lexington, Ky., launched a new campaign recently to highlight how the city is the Horse Capital of the World. The new campaign features ASMR and a horse, so clearly it's more of a 'Neigh-SMR' campaign.

Data

We should ask: What’s the nature of the “violation” or “privacy”?

They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains.

The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.

Online Marketing

E-commerce has had to overcome several barriers in its relatively short lifespan.

It takes a lot of strategy and creative energy to run a successful affiliate marketing program. However, most brands discover that the

My small apartment building’s lobby is a testament to these changing behaviors.

Content Marketing

Your CMS should support your website design by allowing content control without unfettered access to the site’s look and feel.

Human beings have one thing in common: We love great storytelling with compelling characters. The best brands connect using stories.

Sales and marketing teams may not ever get along 100%, but you can help them work better together with sales call “ride-alongs.”

Search

Want to rank higher in Google’s local map results? Then you need to learn how and why to add structured data to your website.

Are you still thinking that your SEO success can be measured in keyword rankings?

Successful Google Ads advertisers focus more on conversions, while unsuccessful advertisers focus more on traffic.

Measurement & Metrics

I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.

Viewability and intent signals provide advertisers with the tools to measure ad effectiveness and to determine optimal media spend.

Learn which Google Ads metrics are most important and what they can tell you about how to make your campaigns more successful.

Direct Mail, Print & Postal

Sometimes direct mail marketing is really fun. Have you ever opened a can of worms? I did, and it really was a can of worms.

Over time, mail pieces become boring and less effective, because we end up repeating the same formats.

When you combine your direct mail with digital marketing, you enhance it and drive better results.

Marketing Automation & CRM

Here’s how to take martech from an overused buzzword to a relevant intersection of marketing and technology.

As marketing leaders, we sometimes inadvertently lead our teams astray in demand generation efforts.

Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system.

Email

It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.

To better engage and monetize your audience, you have to know your audience.

Why do so many marketers choose the path of least resistance, which often means communicating more, rather than better.

Social Media

I thought I was pretty clever when someone told me about leaving Facebook. I said, “Wow, you’re one-year Facebook sober.”

There, once again, is the age-old privacy paradox, which predates our digital selves.

In order to think like a customer, you have to tap into their their decision-making. At the heart of this topic is social proof.