Yuchun Lee

Yuchun Lee
The Value of Integrating Marketing and Merchandising Teams

 

Consumer empowerment is the name of the game today. Companies across industries are beginning to transform the way they buy, market and sell products and services. Why? Consumers are getting smarter. They're in charge of the conversation, using social networks, mobile devices, websites and influencers to help them make buying decisions. More importantly, they're using social media to broadcast their opinions.