Wes MacLaggan

Wes MacLaggan

Wesley MacLaggan has been working with Marin Software since 2008. He is currently SVP of Marketing at Marin Software. Previously he led the product team where he was responsible for driving Marin’s roadmap and working closely with engineering to deliver innovative advertising solutions to the market. He has over a decade’s experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on their platform to help retailers maximize the return on their promotional spending. MacLaggan began his career providing strategic guidance to companies in a range of industries with Mercer Management Consulting. He holds an Economics degree from Dartmouth College.

What Marketers Can Expect From Amazon's Growing Digital Ad Business

Amazon is gaining advertising market share after a long period where Google and Facebook have been dominant leaders. Although Amazon's digital ad revenue in Q1 2019 lagged behind record numbers reported in the previous quarter, ad sales continue to grow year-over-year, and the e-commerce giant has set its sights on the global digital ad market.…