Wendy Johnson

Wendy Johnson

Wendy Johnson is a sought after messaging strategist. She shares how she helps companies connect with customers via targeted content and social media at KapowContent.com. Connect with her on Twitter and Facebook.

Aristotle’s 5 Email Messaging Strategies That Get Results

What does an ancient Greek rhetorician know about email messaging? Aristotle knew how to captivate his audience and drive them to action. While the word seems dated and highbrow, rhetoric is simply the art of persuasive speaking and writing. And persuasive writing is a must for your effective email campaign.