Tricia Robinson-pridemore

Tricia Robinson-pridemore
Five Best Practices for Adding Transactional E-mail to Your Marketing Mix

Industry analysts like Forrester Research and JupiterResearch, have predicted that service and marketing communications would converge. Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity.