Recent research has found 4 key takeaways that you need to build a successful marketing department and marketing strategy in 2018.
David Skinner, SVP and head of strategic partnerships with Merkle, on marketing clouds, data science and marketing technology success.
The Supreme Court’s ruling on online sales tax collection sets a new precedent for E-commerce. Here are four things you need to know.
TD Bank CMO Patrick McLean reveals how he developed his marketing skills, and how you can become a marketing unicorn they want to hire.
Over the past five years, the prevailing narrative has been that marketing roles changed, marketers are being asked to do more and marketing leaders are being held to more bottom-line business results. To find out if that’s really the case, Target Marketing conducted the “State of Marketing Leadership 2018” survey. Overall, 216 marketers responded in the month of April, offering unique insight into the changing roles and goals of marketing departments across the country.
Modern marketing strategies have changed. Marketers are being asked to do more, and managers are accountable for bottom-line results.
“Jurassic World: Fallen Kingdom” is summer’s latest blockbuster, and a geolocation AR app may just be its secret marketing weapon.
Jarvis Bowers, VP of digital marketing for Holland America cruises, talks about the MarTech behind great customer experiences
Results from the “2018 Marketing Technology Stack Investment Trends” report show that CMOs are expanding their technology investments.
The CMO or other top marketing management must drive change in the company. Otherwise, the marketing department will suffer.
Todd Arata, SVP of brand marketing and communications for Comcast Cable and leader of the Xfinity brand, stops by the Marketing Garage.
Are questions a bad way to start marketing messages? That depends on the questions.
Announcing the executive summit and weekly newsletter — FUSE Digital Marketing: The Convergence of Technology & Marketing Strategy.
On June 28 at AADM, we’re going to delve into CX across many sessions, including keynotes with brand leaders from TD Bank and Xfinity.
What is a Customer Data Platform, or CDP for short.? Should you invest in this marketing tech stack tool that is often overlooked?