Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

How to Become a Marketing Unicorn

TD Bank CMO Patrick McLean reveals how he developed his marketing skills, and how you can become a marketing unicorn they want to hire.

The State of Marketing Leadership 2018

Over the past five years, the prevailing narrative has been that marketing roles changed, marketers are being asked to do more and marketing leaders are being held to more bottom-line business results. To find out if that’s really the case, Target Marketing conducted the “State of Marketing Leadership 2018” survey. Overall, 216 marketers responded in the month of April, offering unique insight into the changing roles and goals of marketing departments across the country.

Top Tech Marketers Are Buying in 2018

Results from the “2018 Marketing Technology Stack Investment Trends” report show that CMOs are expanding their technology investments.

What Is a CDP? And Do You Need One?

What is a Customer Data Platform, or CDP for short.? Should you invest in this marketing tech stack tool that is often overlooked?