Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

What Is a CDP? And Do You Need One?

What is a Customer Data Platform, or CDP for short.? Should you invest in this marketing tech stack tool that is often overlooked?

GDPR and the Data Culture War

GDPR is about more than new rights. It’s a response to the fast-and-loose privacy attitude that’s fueled the American Internet boom.