It may seem like retail’s in retreat, but new research shows that, at least for the holidays, consumers blend online and offline.
Data and MarTech efforts need to shift toward corralling even larger data sets for even more business-benefit in machine learning.
This week on Tech Talk, Target Marketing spoke with Aki Balogh, Co-Founder and CEO of MarketMuse, an AI content optimization software.
Marketers may see more AI hype than actual artificial intelligence in their daily work, but leading brands are already using it.
Aki and Thorin discuss the key benefits and features of the MarketMuse software, their topic modeling system, and end with a review.
Marketers we surveyed are spending 22% of their budgets on Google Ads, mostly on search and display advertising.
“People want to belong to something.” And this episode will help you understand how to give them a brand that’s worth belonging to.
This week on Tech Talk, Target Marketing speaks with Michael Sharkey, CEO of Autopilot, the visual marketing automation platform.
In this video, you’ll see a demo of the tool and learn more about all of the integrations and features Autopilot offers.
Target Marketing’s “2019 Budget Survey” surveyed marketers about budget plans. Here are 3 things you need to know for your 2019 budget.
Here is the one big strategy you need to keep in mind as you wrap up your 2019 marketing plans.
The top five skills marketers need headed into 2019, and dive into what marketers need to know to fulfill digital marketing jobs.
Too often, we treat “marketing technology” as a synonym for “digital marketing,” but interactive print ads can some do amazing things.
“Disappointing” candy goes in, Reese’s Cups come out, and a fantastic piece of experiential marketing is the brand byproduct.
Starbucks may seem embattled lately, but three key customer experience principals have engendered decades of customer loyalty.