Tim Morral

Tim Morral

As vice president of editorial content for Walker Sands, Tim Morral brings nearly two decades of editorial and content marketing experience to the team.

From nuanced brand storytelling to the development of attention-grabbing owned media assets, Tim guides teams and clients in the creation of content that drives revenue and delivers measurable business improvement. A firm believer that great content generates real value, Tim helps B2B firms achieve clarity and amplify the volume of key messages in crowded markets.

Tim currently resides in Rochester, NY. He holds a bachelors in economics from Dickinson College and a doctorate in transformative leadership from Colgate-Rochester Crozer.

August 6, 2019 Hybrid Content Strategy Is the Future of B2B Content

A hybrid content strategy that combines an optimized mix of short-form and long-form content is the key to the B2B marketing kingdom.

May 11, 2016 Marketers, Measure Content Performance

For marketers, conversations about content measurement usually boil down to simple demonstrations of ROI. But there’s an even better

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