Tim Ash

Tim Ash

Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim’s deep understanding and innovative perspective.
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After the Click

Anyone involved in target marketing knows that a landing page can make or break a campaign. Getting people to click on your email link or banner offer is irrelevant if they don't see what they expected to see, can't find what they came for or are just plain turned off by your landing page.

3 Landing Page Mistakes to Avoid

Regardless of your industry or who your target audience is, the goal of your landing page is simple: It must efficiently and effectively inspire the visitor to complete your conversion action. Unfortunately, Web designers are rarely trained in conversion optimization, and marketers are often hampered with brand standards that end up taking priority over basic optimization principles. The end result is often a landing page that turns away visitors instead of engaging them.

Boring Landing Pages Increase Sales and Conversions

The key to effective landing page design is clarity. Your website visitors should be focused on taking a simple path that leads to desired conversion actions. This simple path should arise out of the Zen-like stillness of your landing page.

Smooth Landings

Everyone wants to find the silver bullet. I am often asked what should be on the perfect registration or sign-up landing page. Of course, the answer is always the same: "It depends." So you should test different approaches on your specific audience. No single prescription will fit all circumstances.