SEO is an excellent investment for any e-commerce website. When performed correctly, it results in a website that more effectively engages users. In turn, more relevant traffic is generated, conversion rates are boosted and revenues increase. SEO is one of the most effective ways to direct users along the sales funnel. Even if you're already familiar with the basics of SEO, it's crucial to understand the special considerations that are required when applying these techniques to an e-commerce website.
As Facebook enters its 10th year and Twitter approaches its eighth, you'd think generating a return on investment from social media would be an exact science by now. The measurability and accountability of social media promised new opportunities unlike any we had ever seen. Flocking to social networks in droves, consumers digitized their lives, providing marketers with a unique chance to know and serve their customers like never before. But for all of its hype, social media is still a question mark for many organizations that struggle to find a return on all the time, money and resources that go into it.