The Sportsman’s Guide, a catalog and internet company based in St. Paul, Minn., was founded by outdoorsman Gary Olen in the winter of 1970. His first Sportsman’s Guide catalog was published in 1976. Since then, the company’s basic philosophy hasn’t changed: It sells only quality items at a low cost. Today, according to SportsmansGuide.com, the catalog and website have more than 8 million customers combined. Here’s a critique of the site:
One of the things online retailers can do in the current economy is expand into international markets. As daunting as that may seem to some, an easy way to start is with our neighbors to the north. Canada’s population is approximately the same as the state of California, and 80 percent of Canadians live within 200 miles of U.S. borders. What’s more, they're very accustomed to shopping online and buying from U.S. companies. They understand how it works, and here's what attracts them:
Why do shoppers leave the checkout before making a purchase? More importantly, what can you do about it?