Ted Gaillard

Ted Gaillard
Impact Your Bottom Line

By Ted Gaillard How to Assess Postal Costs and Mailing Logistics. Mailers have been implementing a variety of methods to reduce their customer-acquisition costs—but still there is one major component with potential to improve cost savings: postage. While mailers actively work to reduce their design, data and manufacturing costs, they typically are not concentrating on reducing their total postal costs. Postage, which is one of the largest cost components of a direct mail program, can have a significant impact on the bottom line. By realizing the contribution that a fully developed mail and logistics plan can bring to a campaign, mailers can better