Tara Sporrer

Tara Sporrer
5 E-Commerce Lessons We Can Take From the World Cup

Just like the World Cup, global e-commerce is big business and to score, businesses have to be at the top of their game. Despite its huge market potential, e-commerce conversion rates hover around 3 percent on desktops and a paltry 1 percent on smartphones. Like World Cup teams that are well-equipped with a defensive and offensive game plan, businesses must raise the bar with their customers or risk missing new opportunities for sales stardom. Here are some valuable lessons that global businesses can use when creating a successful e-commerce strategy: