For two years running, BlueHornet's market research has shown that the primary reason consumers sign up for email marketing programs is to receive discounts. This presents a significant opportunity for marketers to engage with current and prospective customers-simply by using email to send consumers the discounts they want.
Email marketing has been alive and well for more than a decade. At this point, there's plenty of data available that documents how customers engage with email programs as well as what marketers are doing to improve that engagement. This information is highly valuable, making it easier to establish email program benchmarks and develop optimization strategies based on how consumers behave. But there's less access to information that provides insight into what consumers say about marketing emails. When you come right out and ask them, what do consumers really think about your email program?
The practice of collecting email addresses at the point of sale (POS) isn't a new one. However, more companies are embracing the trend, and they're doing so with increasing regularity. For example, when customers are at the cash register, many brick-and-mortar stores now offer to email them receipts.
Innovative subscription programs are emerging across a variety of business verticals, and for good reason. Done right, subscriptions are a win-win opportunity for merchants and their customers - businesses turn a one-time purchase into a recurring revenue stream and subscribers get a little something extra that they value in return for their commitment.
Like cleaning out a closet or beginning a diet, there’s something about the start of a new year that compels many of us to reduce, reorganize and reconsider, even when it comes to our email inbox.
Brands use social media in two major ways: one, to create a social presence on networking sites to communicate with consumers and, two, to monitor what’s being said about their brand online. Both activities are important, but neither provides an easily repeatable and scalable way to turn one's social media marketing learnings into targeted follow-up campaigns that drive a desired action.