Steve Meyer

Steve Meyer
Tame the E-mail Tangle

By Steve Meyer Managing your customer e-mail information. E-mail continues to grow in importance as a form of communication with nearly universal reach. The concurrent explosion of spam e-mailing as a marketing technique recently resulted in sweeping legislation proposed to give consumers more control over how their personal information is used for contact purposes. To succeed as an e-mail marketer, then, you must carefully cultivate and harvest your valuable crop of e-mail addresses to ensure the best returns on your marketing efforts. E-mail represents an extremely cost-effective form of marketing, so why not just cover the world