Steve Gershik

Steve Gershik
Six Tips for Gutsy Viral Marketing

We've all heard stories about the man who traded a paper clip for a house, watched as Prince generated an untold amount of publicity for his work by threatening to sue a dancing baby on YouTube for copyright infringement, and laughed when the "Leave Britney Alone!" video grabbed mainstream media attention and caused even more interest in Britney Spears' antics -- just in time for her new album release.