Steve Briley

Steve Briley
Optimizing Media Mix—Yes, You Can!

With today’s world of instant access to infinite information, consumers—not brands—are in charge of how, when, where and if they want to engage with a brand. While there are more channels than ever to engage consumers, it also has never been harder to reach them. The average marketer struggles to keep up, or at least tries not to fall too far behind, now that consumers have assumed a leadership role in defining or influencing a brand’s success

Halt Customer Defection

Keep Your Customers Using Analytic Models Imagine being able to predict which of your customers will stay your customers. To achieve this heightened understanding of customer behavior, many marketers are turning to modeling. When performed properly, modeling can help organizations predict which customers will remain and which ones will defect—or churn. An effective modeling approach takes into consideration a wealth of information from a variety of sources, and can help marketers determine the best allocation of their marketing dollars to improve ROI. Defection erodes your customer base and occurs with the cancellation of an existing contract, non-renewal at the termination date of a contract,