Steve Bogner

Steve Bogner
List View-History Lessons (877 words)

By Steve Bogner Two sayings keep coming to my mind: "The more things change, the more they stay the same," and "History repeats itself." When looking at the past 26 years that I've been in the list services industry, it seems as if the same concerns keep resurfacing. Postal rates. When I began my career at Walter Karl Inc., the industry was bracing itself for a postal increase. Sound familiar? Back then, the cost of mailing 1,000 Third-class pieces was about to increase to $39/M. The industry has made it through several postal increases and will survive the most recent one, as well. Privacy