For startups and well-established businesses, marketing is a crucial tactic for getting a brand's message out to its customer base. As society becomes more and more dependent on digital and social media, new marketing trends are emerging.
However, Facebook isn't the only social platform that requires a company's attention. There are new social media platforms and trends afoot that will play an even bigger role in 2014 and beyond. As the year progresses, many social media features will evolve to meet the needs of both companies and consumers, and it will be crucial for people to stay on top of these latest changes. Here are six social media trends that will color the way companies do business online in 2014: