Stacy Berver

Stacy Berver
Nuts & Bolts: Global Update

If you have a Web presence and a universally applicable product, chances are you’re already running an international business. But have you given any thought to maximizing this opportunity with deliberate and targeted marketing efforts? Don’t leave potentially easy money on the table. One of the quickest ways to “globalize” your efforts is through effective online marketing. It’s cost-effective and yields immediate results—with a response curve that is much shorter than direct mail or other print-based channels. Here are three steps to start you on your way. 1. Engage in local search engine marketing. While search engine marketing is growing increasingly global, developing a local focus