Stacy Adams

Stacy Adams
The Dawning of a New Mobile Era

The era of mobile marketing is fast approaching. With the unlimited array of things that can be done with a mobile device, it's clear that mobile marketing has huge untapped potential. Now that more than 90 percent of the U.S. population carries a mobile phone, businesses would be wise to become part of the burgeoning mobile lifestyle. As more consumers overcome their biases toward printed text on paper, marketers across all industries will have more ways to connect with them — at a lower cost and with better ability to track results than previous marketing tactics.