Sona Pehlivanian

Sona Pehlivanian

Sona Pehlivanian is Vice President of Addressable Campaign Management and Operations at New York Interconnect.

The Next Evolution of Data-Driven TV Targeting

The concept of addressable TV advertising dates back more than a decade, and it’s been a game-changer ever since its origination. However, it’s also a fast-moving target when it comes to reach and capabilities. Let’s look at where we stand today and where we can expect the continued divergence of TV technologies and advanced targeting to take us in the coming years.