Shawna Thayer

Shawna Thayer
Beyond Black Friday

As Black Friday and Cyber Monday approached, we saw retailers scrambling to prepare for the official start of holiday shopping. The stakes are high and competition is fierce.  With all the mass discounting in the market, must targeted marketing campaigns follow suit? How can direct marketing programs participate (and win) during this essential season? In this article, we highlight a few alternatives to deep discounting that may boost your targeted marketing program beyond Black Friday and Cyber Monday