Sharon Cole

Sharon Cole
Market Focus: Expectant Mothers

Huge Market, Small Window Just as many women feel the clock is ticking when it comes to getting pregnant, so should marketers feel the time crunch when it comes to reaching expectant moms. The reality is: Women generally are in-term for just nine months. That’s less than one year for this emotionally charged group to make decisions about what types of products—from prenatal vitamins and maternity wear to family cars and baby gear—are worth buying. For companies looking to sell to this market, this means targeting expectant mothers in a highly influential way, and by the quickest means possible. The good news: The

TELEMARKETING New Age Technology Turns Telemarketers into Tech

By Sharon R. Cole Live chat rooms aren't just for Internet happy friends who tap and click their way through conversations. It seems some telemarketers also are wiring into this popular resource as a way to communicate with customers wanting quick, real-time responses to basic inquiries. At least this is the case for USA-800, Kansas City, MO. With new tech-savvy tools such as live chat, e-mail, instant Web-page pushing and click-to-call options, the primarily inbound contact center is able to service customers using a keyboard and a mouse. "Our conversion from a call center to a contact center is defined by flat growth