Shannon Mccoy

Shannon Mccoy
How to Make Your Copy More Effective in 2015

The influence of written copy is powerful. Because of this, it is also a topic of much debate. In our ever-transforming world of digital versus print, the dispute over which copy works best for your needs changes from year to year. With so much controversy surrounding the topic, how can you decide what kind of copy will help your business succeed in 2015?