Shiv Gupta

Shiv Gupta

Shiv Gupta is a principal at Quantum Sight Marketing LLC. He helps clients develop data, analytics and digital technology strategies to drive compelling relationships with customers. In this blog, he’ll discuss ways in which marketing organizations can regain their strategic bearings and leverage their tech stack for both short-term and long-term gains. Reach him at

Marketing Strategy Must Co-Opt AI

Artificial intelligence is expected to change the way we market. And AI applications in customer acquisition and customer experience

Why Brand-Tracking Needs an Overhaul

Have you noticed how disconnected brand-tracking has become with actual consumer behavior? You might run a great new ad or build a new