There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution.
I’d like to share what is working and what influencer marketing needs to do to become a trusted channel.
I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic.
The martech landscape has seen explosive growth the last couple of decades.
I thought I would revisit some marketing predictions I made earlier in the year.
Social responsibility is the new trend, and marketers need to prepare.
Most brand teams are constantly fighting for investment.
I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.
I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.
Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.
If brand trust weren’t low enough, recent news events are likely to make things worse — much worse.
With the 2020 elections already underway, social media marketing is in the spotlight.
I’ve put on my marketing and marketing technology prediction hat to share three trends with you.
As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did.
The efficacy of B2B marketing can be notoriously hard to measure.