I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.
I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.
Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.
If brand trust weren’t low enough, recent news events are likely to make things worse — much worse.
With the 2020 elections already underway, social media marketing is in the spotlight.
I’ve put on my marketing and marketing technology prediction hat to share three trends with you.
As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did.
The efficacy of B2B marketing can be notoriously hard to measure.
The story of Sears and its eventual bankruptcy is very illustrative of what I mean about narrow-minded analytics.
With Colin Kaepernick being the face of #JustDoIt, Nike stock is at a record high.
As a marketer in today’s data-driven world, it is very hard to keep your head on straight. With thousands of martech solutions in the
My team often engages in client projects designed to improve marketing outcomes. Many times, clients describe their primary objective
Great marketing analytics can’t drive managerial courage, but the reverse is true. Recently, I decided to have coffee with an old
Facebook was simply the poster boy for an uncomfortable data revolution well under way, but the hearings were very revealing. I am not
Many marketing departments are shifting from sales conversion to a more balanced relationship focus as their primary objective. As a