Creating brand authenticity is a huge challenge. This isn’t only because it requires major coordination from all company functions.
If brand trust weren’t low enough, recent news events are likely to make things worse — much worse.
With the 2020 elections already underway, social media marketing is in the spotlight.
I’ve put on my marketing and marketing technology prediction hat to share three trends with you.
As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did.
The efficacy of B2B marketing can be notoriously hard to measure.
The story of Sears and its eventual bankruptcy is very illustrative of what I mean about narrow-minded analytics.
With Colin Kaepernick being the face of #JustDoIt, Nike stock is at a record high.
As a marketer in today’s data-driven world, it is very hard to keep your head on straight. With thousands of martech solutions in the
My team often engages in client projects designed to improve marketing outcomes. Many times, clients describe their primary objective
Great marketing analytics can’t drive managerial courage, but the reverse is true. Recently, I decided to have coffee with an old
Facebook was simply the poster boy for an uncomfortable data revolution well under way, but the hearings were very revealing. I am not
Many marketing departments are shifting from sales conversion to a more balanced relationship focus as their primary objective. As a
Human-centered design thinking has influenced much of the way that companies think about user and customer experience, and for the bett
I recently bought a Nespresso coffee machine because George Clooney is its brand ambassador. I figured if I could even get 10 percent