The efficacy of B2B marketing can be notoriously hard to measure.
The story of Sears and its eventual bankruptcy is very illustrative of what I mean about narrow-minded analytics.
With Colin Kaepernick being the face of #JustDoIt, Nike stock is at a record high.
As a marketer in today’s data-driven world, it is very hard to keep your head on straight. With thousands of martech solutions in the
My team often engages in client projects designed to improve marketing outcomes. Many times, clients describe their primary objective
Great marketing analytics can’t drive managerial courage, but the reverse is true. Recently, I decided to have coffee with an old
Facebook was simply the poster boy for an uncomfortable data revolution well under way, but the hearings were very revealing. I am not
Many marketing departments are shifting from sales conversion to a more balanced relationship focus as their primary objective. As a
Human-centered design thinking has influenced much of the way that companies think about user and customer experience, and for the bett
I recently bought a Nespresso coffee machine because George Clooney is its brand ambassador. I figured if I could even get 10 percent
Today, marketing AI is a know-it-all with a short resume. Just like Big Data and personalization, it is also a catch-all phrase that is
When it comes to making better, data-driven marketing decisions, the No. 1 excuse I hear from professionals about why they’re not doing
Artificial intelligence is expected to change the way we market. And AI applications in customer acquisition and customer experience
Over the span of my career, I have had opportunities to mentor future data-driven business leaders. The advice I used to give primarily
Have you noticed how disconnected brand-tracking has become with actual consumer behavior? You might run a great new ad or build a new