According to Denny Hatch, Bob Hacker is "the smartest direct marketer I ever met." And now you can learn from Bob yourself: Direct Marketing IQ is proud to announce that we've published his book, Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money!
Senior Content Editor
Are you looking to hire your next superstar copywriter? Then you can't afford to miss American Writers & Artist Inc.'s Direct Response Job Fair, being held during the 2014 FastTrack to Copywriting Success Bootcamp. The highly anticipated event taking place Oct. 15-18 in Delray Beach Fla., with the Job Fair running from 2:30 p.m. - 5:30 p.m. on Friday, Oct. 17.
Over at the Direct Marketing IQ bookstore, we're happy to announce that the extremely popular Write Everything Right! by veteran direct marketer Denny Hatch is now available for the Kindle!
Twice a month, the Direct Marketing IQ staff selects an Effective Email of the Week for the Who's Mailing What! Report e-newsletter. But obviously there are MANY more effective emails being sent than can fit into our e-newsletter!
We're just shy of being a full month into 2014, and as you can tell from Peg's message above, we have so many exciting things going on at Direct Marketing IQ! Along with all the educational webinars on our schedule, we're also spending more time getting social with our followers on Facebook.
First, it's vital to know what your metrics are for success before you commit to a social media initiative. Having clearly defined goals will keep you on the right path to measure your return on your social medai efforts. Here are three questions we addressed before DMIQ's Facebook launch: Q: Why do we want a…