Scott Hambuchen

Scott Hambuchen
First Steps Toward Customer Data Integration

By Scott Hambuchen No doubt you're aware that customer information is potentially your company's most valuable asset. And most likely your business already has some inherent customer data integration (CDI) capabilities, such as basic merge-purge and record grouping. But how accurate and complete is your customer data? Is it being duplicated through different business channels? Where precisely is the information warehoused? Is it contained in one location—or in several places throughout the enterprise? If you're not certain of the answers to these questions, you could be minimizing the effectiveness of that vitally important asset. To help you begin moving toward enterprise-wide, up-to-date customer data

First Steps Toward Customer Data Integration

To Gain a Holistic View of Your Customers, You Need a Data Integration Plan By Scott Hambuchen No doubt you're aware that customer information is potentially your company's most valuable asset. And most likely your business already has some inherent customer data integration (CDI) capabilities, such as basic merge-purge and record grouping. But how accurate and complete is your customer data? Is it being duplicated through different business channels? Where precisely is the information warehoused? Is it contained in one location—or in several places throughout the enterprise? If you're not certain of the answers to these questions, you could be minimizing the effectiveness