AR is an ideal tech for bridging print with the digital world, and yet so many in our industry are still sitting on the sidelines.
B2B text message marketing also is growing in popularity, and for good reason.
Email lead nurturing is a powerful way to create a tailored experience for each of your leads, and it doesn’t have to be complex.
It’s time to work on your 2020 marketing strategies, whether for your own organization or for clients.
Augmented reality is still an emerging technology, but there is evidence that the market for AR is likely going one way: up.
Just because you’ve got a responsive website doesn’t mean you’ve got mobile taken care of.
My challenge to my fellow marketers tasked with handing the company holiday card: bring your card to life with augmented reality.
Sure, we’re actively executing on our 2018 marketing plans, but many of 2019’s most successful campaigns will be born now.
I’m a big proponent of using an interactive approach to make the most of your event spend.
The relationships we form with our phones are unique, shaped by our routines and by habit, by our environments and our personalities.
A few years ago, marketers might have dismissed it as a buzzword or a passing fad, but there’s no denying that in 2018, the Internet of Things (IoT) is here to stay. So what is IoT? At its essence, it’s simply the world we live in, where all things are connected to and by the Internet.
If you plan to include video in your next marketing campaign keep these tips in mind to make sure your video shines on mobile.
Consumers will soon be searching for the perfect holiday gift, and more and more of them are now shopping on mobile.
This is the year Google made some major changes to its search algorithms, so now might be a good time to reassess where your site