Sarah Kicinski

Sarah Kicinski
Are Dead-End Leads Ruining Your Pay Per Click ROI?

Pay per click advertising can be an amazing tool for generating revenue for your business. However, something that can sneak into your PPC advertising and ruin your ROI: dead-end leads. They are pretty much the worst. I'll explain why in a moment, but first let me tell you about my "straw that broke the camel's back" moment with dead-end leads

How to Avoid Dead-End Leads With PPC Advertising

Part of my job is to keep up with the performance of our pay-per-click (PPC) marketing efforts. One day, I checked in with our PPC expert to see how our lead generation was going. He told me that we had recently received (and had to pay for!) a lead coming from the search query "How to Get on McDonald's Mailing List." I have news for you: That person isn't looking for targeted marketing lists to use for their direct mail marketing. So, we just paid for a lead that's nothing more than a dead end.