Sarah Crossman Sullivan

Sarah Crossman Sullivan
3 Ways to Connect With Hyper-Connected Customers

Capturing a customer's attention among the hundreds of "dings and rings" we receive with every email and text message has turned many of us numb to their effectiveness. Sending out an email newsletter and having a zillion likes on Facebook isn't enough these days. Customers have evolved. They are more elusive, more demanding and looking to have a personal "experience" online.