Ryan Phelan

Ryan Phelan
Presenting Your Holiday Email Program Success to the C-Suite

If you're an email marketer who's coming off another successful holiday season, don't expect the executives within your organization to automatically recognize your great email strategy, flawless campaign execution and fully measurable impact to the company's bottom line. With marketing "darlings" like social and mobile garnering more attention and budget than ever before, you've got to favorably position email marketing's consistently strong performance so that it gets full recognition and funding this year.