Rum Ekhtiar

Rum Ekhtiar

Rum Ekhtiar, founder of Rum and Co, is focused on brand strategies that work, ideas that are creative, new businesses pitches that win, and teams who work toward a common goal. With over 20 years of experience, he’s worked with companies like Novartis, Citi, MetLife, and others, helping them transform their business, their story, and their engagement model. Reach him at rum@rumandco.nyc and connect with him on LinkedIn.

November 21, 2019 Communications Playbook on Managing C-Suite Changes

When it comes to communicating with employees and other stakeholders, I find that a lot of companies overthink what is very simple.

September 17, 2019 The Return of Captain Obvious: Part 3 of the New Rules of Employee Engagement

Hi. Captain Obvious here again. I help communications and HR teams recognize when their employee engagement challenges are solvable.

August 19, 2019 Operation Employee Engagement: More 'New Rules' From Captain Obvious

Employee engagement can be a tough gig, but companies make it a lot harder than it has to be.

August 5, 2019 The New Rules of Employee Engagement, From Captain Obvious

When I walk into a client’s office to help with employee engagement project, I introduce myself as Captain Obvious.

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