Rum Ekhtiar

By walking in your customers’ shoes, you’ll discover what’s working with your brand experience and what is not.

When I turned to startups to ease my move to CA, it was like living through a presentation about brand experience do’s and don’ts.

Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming…

Pitches aren’t usually won or lost in the room, even though that feels like the main event.

If you studied up on Part 1 and Part 2 of my series on the virtual pitch, you’re ready to handle the actual client presentation.

This is Part 2 of a 4-part series on The Art of the Virtual Pitch. Here are two guiding principles when drafting a creative brief.

Over the next few weeks, I’ll be sharing my best insights on the art of the virtual pitch.

In an age of fewer in-person meetings, how do you adjust your client service strategy?

Here are three rules to live by when it comes to maintaining strong client relationships.

Committing to improvement is a good idea any time of year, but there’s something poetic about revitalizing along with the calendar.

When it comes to communicating with employees and other stakeholders, I find that a lot of companies overthink what is very simple.

Hi. Captain Obvious here again. I help communications and HR teams recognize when their employee engagement challenges are solvable.

Employee engagement can be a tough gig, but companies make it a lot harder than it has to be.

When I walk into a client’s office to help with employee engagement project, I introduce myself as Captain Obvious.