Ron Perlstein

Ron Perlstein
Home-shopping Home Runs

By Ron Perlstein Eight secrets to grand-slam sales. Home shopping is a merchandising phenomenon unlike anything we've ever experienced in modern civilization. It's a 24-hours-a-day shopping mall without a parking problem, without a dress code, and without kids or husbands slowing down the driving force behind this $10 billion product pipeline. Yes, I said no husbands. Because, truth be told, it's the female of our species who has made home shopping the miracle of modern merchandising. So, if your target market is females over the age of 40, get ready to turn home shopping into a home-run

Home-shopping Home Runs

Home shopping is a merchandising phenomenon unlike anything we’ve ever experienced in modern civilization. It’s a 24-hours-a-day shopping mall without a parking problem, without a dress code, and without kids or husbands slowing down the driving force behind this $10 billion product pipeline. Yes, I said no husbands. Because, truth be told, it’s the female of our species who has made home shopping the miracle of modern merchandising. So, if your target market is females over the age of 40, get ready to turn home shopping into a home-run derby for every product in your line. A Loyal Fan