Rob Reger

Rob Reger
6 Keys to Engage Seniors Online

Marketers continue to struggle to effectively reach seniors online. They are up against a fierce battle as studies show that many consumers over the age of 65 prefer offline communications and transactions. Yet, there's a growing population that favors the online space. In this omnichannel world, marketers must learn to segment seniors to respond to their individual needs. Here are six key insights to help build your engagement strategy.