Robert Traino

Robert Traino
DMA Data Governance Certification: Balancing the Marketing Rewards of Big Data With Its Risks

Like it or not, marketing success and failure are driven by the quality and accuracy of data. We use data to make business decisions for everything from annual marketing plans to plotting touchpoints along the consumer purchase decision journey. One false step along the way could result in a failed campaign, loss of consumer confidence in a brand, or worse—data breach